Framework.

Privacy Policy

Effective date: October 3, 2026

This Privacy Policy explains how VALLEY SERVICES COMPANY LLC, doing business as Framework Systems ("Framework Systems," "we," "us," or "our"), collects, uses, and protects your information. Framework Systems runs text message programs on behalf of local businesses, including a loyalty and rewards program and a missed-call text-back service. This policy applies to information collected through those programs and through our websites and web forms.

1. Information We Collect

We may collect the following information:

  • Contact information: your mobile phone number, and, if you choose to provide it, your name, email address, and birthday (month and day).
  • Consent records: the date, time, and method of your opt-in (for example, the check-in web form you used), the consent language shown to you, and your opt-out requests.
  • Program activity: your check-ins, points balance, rewards earned and redeemed, and the business locations you visit.
  • Message information: the text messages we send to you and the replies you send back, along with delivery status.
  • Call information: if you call a participating business and the call is missed, the phone number you called from and the date and time of the call.
  • Technical information: basic device and browser information (such as IP address and browser type) when you use our web forms.

2. How We Use Your Information

We use your information to:

  • Enroll you in a participating business's loyalty and rewards program and keep track of your points and rewards.
  • Send you the text messages you agreed to receive, such as points updates, reward notices, birthday offers, and offers to come back and visit.
  • Send one text message after you call a participating business and the call is missed, so the business can follow up with you.
  • Respond to your questions and HELP requests, and honor your STOP (opt-out) requests.
  • Keep records of your consent and opt-out choices as required by law and by mobile carriers.
  • Operate, maintain, secure, and improve our services, and prevent fraud or misuse.
  • Comply with legal obligations.

3. How We Share Your Information

We share your information only as described below:

  • The participating business: the local business whose program you joined or whose phone number you called can see your program activity and messages so it can serve you.
  • Service providers: companies that help us run our services, such as text message delivery and hosting providers. They may use your information only to provide services to us.
  • Legal reasons: when required by law, court order, or legal process, or to protect the rights, property, or safety of our customers, the public, or us.
  • Business transfers: in connection with a merger, sale, or transfer of all or part of our business, subject to this policy.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We do not sell or rent your mobile phone number, your SMS opt-in data, or your consent to anyone.

4. Data Retention

We keep your information for as long as you participate in a program and as long as needed to provide our services. After you opt out or your participation ends, we keep consent and opt-out records for at least the period required by law and carrier rules (generally up to five years) so we can prove consent and honor your opt-out. We delete or anonymize other information when it is no longer needed.

5. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information, including encrypted connections, access controls that limit who can see your information, and secure hosting. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

6. Your Choices

  • Stop text messages: reply STOP to any message at any time. You will receive one final message confirming your opt-out.
  • Get help: reply HELP to any message, or contact us using the information below.
  • Access, correct, or delete: you may ask us to access, correct, or delete your information by contacting us. We may keep certain records where required by law.

7. Children's Privacy

Our programs are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us information, please contact us and we will delete it.

8. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and change the effective date above.

9. Contact Us

If you have questions about this Privacy Policy or your information, contact us:

VALLEY SERVICES COMPANY LLC d/b/a Framework Systems
Tuscumbia, AL
Email: todd@frameworksystems.co
Phone: 256-824-9084